PariPesa collaborates with one of the most iconic figures in African football — Christopher Katongo, who serves as the official brand ambassador in Zambia.
Christopher Katongo holds a special place in the history of Zambian football. His journey is a story of leadership, character, and a true winning spirit that has inspired an entire generation of fans both in Zambia and beyond.
As captain of the national team, he led Zambia to victory at AFCON 2012, where he was also named Player of the Tournament. In the same year, he was awarded BBC African Footballer of the Year, cementing his status as one of the most influential players in African football of his era.
Within his role as PariPesa ambassador in Zambia, Katongo represents the brand on the local market, strengthening its presence and building a deeper connection with the regional audience. His credibility and recognition among fans help create a more trusted and emotionally engaging brand perception.
This partnership supports PariPesa’s growth in the country, increases brand awareness, and adds value to the Partner ecosystem by boosting engagement and driving interest in the product.
Additionally, Partners are provided with tailored banners and creatives featuring Christopher Katongo. These assets support more effective campaign execution in the Zambian market, helping partners communicate the brand message more clearly, resonate with local audiences, and achieve higher conversion rates thanks to the ambassador’s strong influence in the country.